Experience

 

The Florida State University, Tallahassee, FL. USA                                                                            8/ 2015 - Present

Director Assistant at The Center for Hispanic Marketing Communication

• Managing and leading a group of 20 volunteers and students interns
  Generate connections and networking with the Center's advisory board members who represent established corporate 500 companies. 
  Coordinate and promote the Center within a national database of 500 national and international universities. 
  Lead the monthly newsletter, increasing its circulation by 98 % 
  Lead the internship and mentorship programs with Hispanic marketing leaders. 
  Produce multimedia and digital promotion material. 
  Developed a social media strategy for the Center's social media

 

Moore Communications Group, Tallahassee, FL. USA                                                                      5/ 2016 - 5/2017

Account Coordinator at MGC Latino

• Public relations support for Ford Motor Company Hispanic and Lincoln Motor Company Hispanic
  Find, translated and edited media content for Ford Hispanic, then pitch to media in major markets
  Write media content for PhRMA, the Pharmaceutical Research, and Manufacturers of America

 

The Florida State University, Tallahassee, FL. USA                                                                           8/ 2015 - 5/2017

Teaching Assistant in Hispanic Marketing Communication Class and Introduction to Public Relations Class

• Graded assignments and projects for a group of 22 undergrad students in each class.

• Answered questions about the content of the assignments and discussion boards.

• Attend to online tutoring sections.

 

Newlink Group Communications, Bogota. Colombia                                                                  1/ 2015 – 8/ 2015

Account Coordinator

• Coordinated the release of Miss Universe 2015 as an official image of Falabella® stores in Latin America, generating more than 550 publications and 500,000 USD in free press. 
  Managed national media crisis of Mondelez International® due to the closure of its main fabric in Colombia. 
  Increased by 50% free press publication of Country Dominican Republic Brand, being the office with the highest number of publications in Latin America. 
  Guaranteed the mass media coverage of more than 30 client’s events. 

 

Rubikey Intelligence and Knowledge, Bogota. Colombia                                                            8/ 2014 – 1/ 2015

Junior Consultant.

• Advised and developed strategic business model for Salitre Magico District Park.

• Created social media graphic designs for promoting the company.

• Established the company’s social media plan, increasing the online engagement by 30%.

• Developed the communication and marketing plan of the company.

 

NG Advertising Agency, Bucaramanga. Colombia                                                                     2/ 2014 – 8/ 2014

Account Executive

• Meet and Liaising with potential clients to identify their advertising requirements, increasing 60% of company’s clients. 

• Formulates and developed national advertising campaigns for Univer® and El Garaje®.

 

Center for Hispanic Marketing Communication at Florida State University, Tallahassee, FL. USA 8/ 2013 – 2/ 2014

International Intern

• Created databases of 450 national and international universities.

• Established relationships and agreements with 8 Hispanic universities in Latin America.

• Coordinated and organized The International Documentary Festival “Puntos de Vista 2014”.

 

Universidad de Santander, Bucaramanga. Colombia                                                                 2/ 2013 – 8/ 2013

Producer of Institutional University Television Program “Proyecto U”

• Presented the weekly TV program.

• Made and produce notes on institutional issues.